Apr 5, 2012 114 reads by Navneet Kaushal

Google has made 50 changes to search in the month of March 2012, as was announced by Google. These search insights follow the announcements of search updates that were made in February.

Of these, the search experts have mentioned the changes made to anchor text, image search, site quality detection process, navigation query changes as worthy of discussion. This is what Google says about the changes it has made in the anchor text, “Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust. Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.”

What do you think of these 50 Updates? Do share your views.

Google’s Search Quality Report for March Released Showing 50 Search Updates!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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