Jul 2, 2007 114 reads by Navneet Kaushal

imagessicko.jpgWhen Lauren Turner in Google's official Health Advertising blog took on Michael Moore's “Sicko” and said, “Whatever the problem, Google can act as a platform for educating the public and promoting your message” in the post, “Does negative press make you Sicko?” , little did she know what was in for her.

Not taking too kindly to her opinion of how Google can save the US healthcare industry many took on her and the brand she works for. In the first post, Lauren Turner said, “fails to show healthcare’s interest in patient well-being and care” .

In less than 24 hours, Lauren Turner was back with the post “My opinion and Google's” in the official Google Health Advertising blog saying, “since I doubt that too many people care about my personal opinion, is that advertising is an effective medium for handling challenges that a company or industry might have. You could even argue that it's especially appropriate for a public policy issue like healthcare. Whether the healthcare industry wants to rebut charges in Mr. Moore's movie, or whether Mr. Moore wants to challenge the healthcare industry, advertising is a very democratic and effective way to participate in a public dialogue.

That is Google's opinion, and it's unrelated to whether we support, oppose or (more likely) don't have an official position on an issue. That's the real point I was trying to make, which was less clear because I offered my personal criticism of the movie”.

Michael Arrington says, “If too many situations like the one above occur, they’ll start to add more policies and layers of review. If that happens, we’ll all have less insight into what’s going on there. I’m hoping it doesn’t.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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