Google's Take On Making Use Of Robots Meta Tags

Mar 6, 2007 | 3,404 views | by Navneet Kaushal
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Owing to Danny Sullivan's post on how search engines handle meta tags, Google's Vanessa Fox has written a post on how Google handles these tags.

For handling multiple content values Vanessa says:

We recommend that you place all content values in one meta tag. This keeps the meta tags easy to read and reduces the chance for conflicts. For instance:

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

If the page contains multiple meta tags of the same type, we will aggregate the content values. For instance, we will interpret

<META NAME="ROBOTS" CONTENT="NOINDEX">
<META NAME="ROBOTS" CONTENT="NOFOLLOW">

The same way as:

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

If content values conflict, we will use the most restrictive. So, if the page has these meta tags:

<META NAME="ROBOTS" CONTENT="NOINDEX">
<META NAME="ROBOTS" CONTENT="INDEX">

We will obey the NOINDEX value.  

For unnecessary content values, directing a robots meta tag specifically at Googlebot, casing and spacing and more read the full post.    

4.thumbnail Googles Take On Making Use Of Robots Meta Tags

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Take On Making Use Of Robots Meta Tags
4.thumbnail Googles Take On Making Use Of Robots Meta Tags