Google's Tips on Pages with Infinite Scroll!

Feb 14, 2014 | 2,070 views | by Navneet Kaushal
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Google is offering advice to its users on implementing a search-friendly version of infinite scroll. In a recent post on the Webmaster Central Blog, Google recommends that the infinite scroll can be made search friendly by converting it to paginated series.

According to the post, the problem with infinite scroll is that the search engine spiders cannot surpass manual user behavior like scrolling to the bottom of the page or clicking to load the next page. This means that the spiders can't access all the content. As such, there are rare chances of the content appearing in the search results.

The infinite scroll with pagination demo, created by Webmaster Trends Analyst, John Mueller, indicates that when infinite scroll is coincided with paginated series, then all the individual items are accessible and there is no duplication of the items.

Converting Infinite scroll page to paginated series Googles Tips on Pages with Infinite Scroll!

Other recommendations for infinite scroll:

Google has further added some points in the search friendly recommendations for infinite scroll pages:

  • Divide infinite scroll page content into component pages that can be accessed when Javascript is disabled. Divide the content in such a way that the component pages in the series do not overlap.
  • Determine how much content to include on each page. Be sure that if a searcher came directly to the page, they could easily find the exact item they wanted.
  • Each component page should contain a full URL and have a reasonable page load time.
  • Create parameters that can surface valuable content to searchers and make sure that the URL shows the same content two weeks later.
  • Configure pagination with each component page containing rel=next and rel=prev values in the <head>.
  • Implement push state for any user action that resembles a click or actively turning a page.
  • Check that page values adjust as the user scrolls up or down and verify that pages that are out-of-bounds in the series return a 404 response.
Google's Tips on Pages with Infinite Scroll!, 5.0 out of 5 based on 2 ratings
1.thumbnail Googles Tips on Pages with Infinite Scroll!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Googles Tips on Pages with Infinite Scroll!
1.thumbnail Googles Tips on Pages with Infinite Scroll!