Feb 14, 2014 113 reads by Navneet Kaushal

Google is offering advice to its users on implementing a search-friendly version of infinite scroll. In a recent post on the Webmaster Central Blog, Google recommends that the infinite scroll can be made search friendly by converting it to paginated series.

According to the post, the problem with infinite scroll is that the search engine spiders cannot surpass manual user behavior like scrolling to the bottom of the page or clicking to load the next page. This means that the spiders can't access all the content. As such, there are rare chances of the content appearing in the search results.

The infinite scroll with pagination demo, created by Webmaster Trends Analyst, John Mueller, indicates that when infinite scroll is coincided with paginated series, then all the individual items are accessible and there is no duplication of the items.

Google's Tips on Pages with Infinite Scroll

Other recommendations for infinite scroll:

Google has further added some points in the search friendly recommendations for infinite scroll pages:

  • Divide infinite scroll page content into component pages that can be accessed when Javascript is disabled. Divide the content in such a way that the component pages in the series do not overlap.
  • Determine how much content to include on each page. Be sure that if a searcher came directly to the page, they could easily find the exact item they wanted.
  • Each component page should contain a full URL and have a reasonable page load time.
  • Create parameters that can surface valuable content to searchers and make sure that the URL shows the same content two weeks later.
  • Configure pagination with each component page containing rel=next and rel=prev values in the <head>.
  • Implement push state for any user action that resembles a click or actively turning a page.
  • Check that page values adjust as the user scrolls up or down and verify that pages that are out-of-bounds in the series return a 404 response.
Google's Tips on Pages with Infinite Scroll!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More