Google is offering advice to its users on implementing a search-friendly version of infinite scroll. In a recent post on the Webmaster Central Blog, Google recommends that the infinite scroll can be made search friendly by converting it to paginated series.
According to the post, the problem with infinite scroll is that the search engine spiders cannot surpass manual user behavior like scrolling to the bottom of the page or clicking to load the next page. This means that the spiders can't access all the content. As such, there are rare chances of the content appearing in the search results.
The infinite scroll with pagination demo, created by Webmaster Trends Analyst, John Mueller, indicates that when infinite scroll is coincided with paginated series, then all the individual items are accessible and there is no duplication of the items.
Other recommendations for infinite scroll:
Google has further added some points in the search friendly recommendations for infinite scroll pages:
- Determine how much content to include on each page. Be sure that if a searcher came directly to the page, they could easily find the exact item they wanted.
- Each component page should contain a full URL and have a reasonable page load time.
- Create parameters that can surface valuable content to searchers and make sure that the URL shows the same content two weeks later.
- Configure pagination with each component page containing rel=next and rel=prev values in the <head>.
- Implement push state for any user action that resembles a click or actively turning a page.
- Check that page values adjust as the user scrolls up or down and verify that pages that are out-of-bounds in the series return a 404 response.