Google's "Wonder Wheel" Experiment Uncovered!

Mar 26, 2009 | 1,743 views | by Navneet Kaushal
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Google recently uncovered its “Wonder Wheel” experiment. It was an experiment based on Google's search results.

To understand the experiment better try to type a query “comic books” for instance, and then click on the “Show Options” link in the top blue bar. The moment you click on the link a side bar full of options will expand on the left. You'll find some known experiment in these options. You can sort them on the basis of relevance, date and time.

However, “Wonder Wheel” is the most interesting feature about this experiment. It will display a mini interactive flash based app. In the center you'll see your keyword and other related terms around it. The minute you click any of the related term, a new circle with more related terms are revealed.

Every time you click on a term, to the very right, you'll find your results being changed to display your current topic of focus.

It is possible that you'll find the experiment work pretty smooth, except when you try to go back to the previous page.

Here are some of the screenshots for the experiment:

google 11 Googles Wonder Wheel Experiment Uncovered!

google 2 Googles Wonder Wheel Experiment Uncovered!

google 3 Googles Wonder Wheel Experiment Uncovered!

google 4 Googles Wonder Wheel Experiment Uncovered!

The experiment is very simple, just go to google.com and paste the following prototype in the address bar and hit the enter button. It will set a cookie, which will inform Google that you're interested in taking part in the prototype.

“javascript:void(document.cookie="PREF=ID=4a609673baf685b5:TB=2:LD=en:CR=2:
TM=1227543998:LM=1233568652:DV=AA:GM=1:IG=3:S=yFGqYec2D7L0wgxW;path=/; domain=.google.com");

4.thumbnail Googles Wonder Wheel Experiment Uncovered!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Wonder Wheel Experiment Uncovered!
4.thumbnail Googles Wonder Wheel Experiment Uncovered!