Matt Cutts has again created a rather bustling situation in the search arena with the latest announcement. Cutts stated. "I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company".
Here's the email that Matt showed:
The Next Step
It is important for you to understand that SEO isn't dead. If guest posting was your strategy to get SEO links, it's time to re-evaluate your plans. Understand that guest posting can be a good source of links, but it more importantly drives real people to your website. So, create amazing content as well as links to inspire people and this will really help. Expand your brand by focusing on high quality posts.
There are thousands of places to make a start from. You can join a local community and become an expert or comment on the posts to show the community that you are somebody worth listening to. By starting small, you can actually lead to creating your own blog.
Cutts also added, "There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes".Guest Blogging for Links Should Stop, Says Matt Cutts!,