Google is known for shaking things up around the holidays and the search engine has done it again. The Halloween month has seen 3 updates till now – the Panda refresh, the EMD update and the latest one being the Penguin 3 rolled out on the 5th of October.
Google has rolled out the Penguin 3 update, as was announced on Twitter by Matt Cutts, the head of Google’s anti-spam team. The roll out is expected to impact less than 0.3% of searches across English and a number of different languages.
Matt’s Tweet saw a number of queries about the update and its impact put forward by webmasters and Matt also replied to the same via Twitter itself. He said that the update will impact 0.3% of English searches along with European language searches like French (0.4%), Italian (0.3%) and Spanish (0.4%).
Matt was on a ‘complete and open sharing of information’ roll it seems because he also explained how Google determines the amount or percent of queries which will be impacted. Matt said on Twitter, “Basically. Swapping a #10 result for a different #10 result might not be noticeable. Swapping out in (say) top 5 ->more noticeable”
Google launched the Penguin update in April 2012 and before the launch announced that the update will be against webspam. We have worked to find some tips for Penguin recovery as well. Have you seen any fluctuations in rankings? Do share your views.Halloween Horror for Search Industry with 3 Algorithm Updates Rolled By Google!,