Jun 13, 2007 114 reads by Navneet Kaushal

As mentioned on SEObook, Aaron Wall has an informative cum useful article “Lowering Your Search Rankings for a Keyword That is Getting You in Legal Trouble” where the subject explains it all.

“There are four options which can help get you out of this situation.

1. Work With the Competition: If you have a nepotistic relationship with the competitor and recommend them then perhaps you can both be strengthened as category leaders.

2. Is the Lawsuit Cheap Marketing? Anything involving Google and search is still a ripe field for media exposure. If you think your chances of winning are good enough, and the potential return is much larger than the risk of losing consider letting them sue you.

3. Tank Your Rankings for that Keyword. If the links point at a page other than the homepage, consider removing the URL from your site, and then use the Google URL removal tool when the 404 error shows. If you bought those links cash usually works to help remove them.

4.Improve the Rankings of Competing Pages: The tips offered in my search engine reputation management post work here as well. Follow the tips in that post to help make other competing pages rank better.

5. Improve the Rankings of Competing Pages: The tips offered in my search engine reputation management post work here as well. Follow the tips in that post to help make other competing pages rank better. You can also work on improving the rankings of other competing pages while lowering your rankings. Feel free to push a couple strong pages.”

Read the entire article at SEObook.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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