http://www.pagetrafficbuzz.com/how-to-get-into-local-search/932/ Search engine news, SEO Tips, Google updates, SEO articles Fri, 10 Feb 2012 23:13:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.pagetrafficbuzz.com/how-to-get-into-local-search/932/comment-page-1/#comment-257 Navneet Kaushal Thu, 14 Dec 2006 05:23:27 +0000 http://www.unofficialseoblog.com/2006/12/13/how-to-get-into-local-search/#comment-257 Good points Rich. I agree "call to action" statement often goes missing. Other than these getting backlinks also helps a local site in competing for high rankings against sites. Good points Rich. I agree "call to action" statement often goes missing. Other than these getting backlinks also helps a local site in competing for high rankings against sites.

]]> http://www.pagetrafficbuzz.com/how-to-get-into-local-search/932/comment-page-1/#comment-256 Rich Hargrave Thu, 14 Dec 2006 02:46:04 +0000 http://www.unofficialseoblog.com/2006/12/13/how-to-get-into-local-search/#comment-256 Great points, maps and directions increase the offline purchases (which still dominate over online purchases in the local SEM world). A couple others worth adding: 1. Local (not toll-free) phone number. Still the preferred way for local consumers to contact local merchants. It should be prominently displayed on every single page. Having it included in the title tags is also helpful as pages are often printed out for reference later. 2. In my experience, a lack of any "call to action" statement on home page is the most often overlooked piece to successful conversions. Think "yellow pages headlines". 3. Local service area. All target markets should be identified or listed, not just the physical location. Make the prospect feel as if he's being catered to. "Serving the tri-state area" or "free delivery throughout Westchester County". 4. Keywords which include geo-modifiers. This includes city names, county names, zip codes and any other relevant terms. Great points, maps and directions increase the offline purchases (which still dominate over online purchases in the local SEM world). A couple others worth adding:
1. Local (not toll-free) phone number. Still the preferred way for local consumers to contact local merchants. It should be prominently displayed on every single page. Having it included in the title tags is also helpful as pages are often printed out for reference later.
2. In my experience, a lack of any "call to action" statement on home page is the most often overlooked piece to successful conversions. Think "yellow pages headlines".
3. Local service area. All target markets should be identified or listed, not just the physical location. Make the prospect feel as if he's being catered to. "Serving the tri-state area" or "free delivery throughout Westchester County".
4. Keywords which include geo-modifiers. This includes city names, county names, zip codes and any other relevant terms.

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