Oct 3, 2007 114 reads by Navneet Kaushal

The adCenter blog has a post called

"adCenter quality-based ranking update." This post discusses the change in the new Live algorithm which is part and parcel of the new Live Search.

"This change represents a win-win for advertisers and searchers; in addition to giving you more control over placement, searchers are getting better quality ads in the mainline.

As an advertiser, you can control whether your ads appear in the mainline by increasing either the Click Through Rate or the Max Bid. You can think of this as a quality threshold that you must cross in order to appear in the mainline. With this change, we expect most of your ads will continue to perform as they have in the past. However, there may be some cases where:

  • You could see your ads move in or out of the mainline depending on your CTR and set Max Bid
  • You may need to bid more to maintain mainline positions
  • You may see ads move up into the mainline without bidding more
  • For ads remaining in the mainline, your actual CPC may increase

How To Get The Top Ad Position In Live Search?

If you want to improve your quality, make sure to check your adCenter account regularly to adjust ad copy, bid price and other key attributes. Also, take a look at these adCenter Ad Ranking Best Practices, and watch the blog during October for tips on quality optimization.

All of our quality-based ranking improvements have been made in the context of the overall search experience – we will take both the paid and organic listings into account when assessing the overall experience for the searcher, while at the same time endeavoring to balance the needs of the advertiser.

Over time, we will continue to improve the paid search listings on Live Search, specifically focusing on:

  • Quality of ads – that the ad copy aligns with offer, landing page and search term
  • Quality of advertisers – that the advertiser is offering unique and valuable goods, services or information
  • Quality set of overall listings – that the overall result set is unique, extremely relevant, high quality and the best value for the searcher”

More information available on the adCenter forum.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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