Click to call feature is used by Google Maps, Windows Live Local for their products and also by several yellow pages. But how useful is the feature actually? A press release by eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives states the benefits of the service.
"IYP (Internet Yellow Page) visitors are using click to call for a number of reasons:
* 14 percent used it to make a purchase;
* 28 percent to schedule an appointment or reservation;
* 33 percent used click to call to get more information about a product or service.
The survey also revealed that more than one-quarter of IYP users would have used another directory, or called an alternate business listing if the one they opted for did not have click to call."