How Useful Is Click To Call?

Dec 4, 2006 | 1,634 views | by Navneet Kaushal
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Click to call feature is used by Google Maps, Windows Live Local for their products and also by several yellow pages. But how useful is the feature actually? A press release by eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives states the benefits of the service. 

"IYP (Internet Yellow Page) visitors are using click to call for a number of reasons:

    * 14 percent used it to make a purchase;
    * 28 percent to schedule an appointment or reservation;
    * 33 percent used click to call to get more information about a product or service. 

The survey also revealed that more than one-quarter of IYP users would have used another directory, or called an alternate business listing if the one they opted for did not have click to call."

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail How Useful Is Click To Call?
4.thumbnail How Useful Is Click To Call?