Sep 18, 2007 113 reads by Navneet Kaushal

Suspicious Clicks from Microsoft's HQ announces a forum in Webmaster World.

Many webmasters report a relatively massive number of clicks on PPC keywords from Microsoft's Internal servers since this last Sunday. Going further, another webmaster says that this trend has been continuing since 8/1/07 on the following IP addresses:


Some of the interesting btes of the forum include:

"Analyzing server log files and AdCenter reports, I'm 100% confident we were charged for some of those clicks. "

" I can almost guarantee that the MSN reps (or any search engine for that matter) get paid by spend. Even with that in mind, it's just really hard for me to believe that the reps would simulate such behavior and do it so carelessly."

Finally, adCenter411, the official Microsoft rep turned up to say:-

“there ARE some clicks coming from adCenter that we don’t bill for, such as clicks on ads that originate from our editorial verification system. The editorial verification system routinely checks ads for page relevance and the validity of links and landing pages for ads submitted to the system.

In addition, you can see how we analyze the clicks that come through the system for click quality. Because all clicks might not carry the same value for advertisers, adCenter categorizes the clicks as either standard-quality clicks or low-quality clicks.

— Low quality clicks are clicks which adCenter classifies as non-billable. Low quality clicks originate from a variety of sources including: clicks suggesting low commercial intent, clicks that have been identified as likely coming from automated bots, or clicks showing unusual and suspicious patterns of behavior.

— Standard quality clicks on the other hand are of value to advertisers and are the clicks advertisers are billed for.

You can add low-quality clicks to your reports through the adCenter reporting tab in the user interface. ”

Anyone, affected by this problem can submit a report at

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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