IAB: Desktop Search Revenue Accounted To 38% Of 2014’s US Digital Advertising Sales!

Apr 24, 2015 | 2,052 views | by Ritu Sharma
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Interactive Advertising Bureau (IAB) rolled out its annual revenue report, which shows that desktop search revenues accounted for 38% of 2014’s U.S. digital advertising sales that totaled $49.5 billion.

The research also shows that mobile saw the biggest percentage increase since 2013- a 76% growth to $12.5 billion, up from $7.1 billion- desktop search represented the biggest ad spend at $19 billion that went up from $18.4 billion from the previous year.

Search from desktop also accounted for 37 % of Q4 2014 revenues, which went down from 41 % in Q4 2013. Decline in its overall share is signifies the growth in mobile and mobile search, which was bundled together in the mobile category for the purpose of this report. Non-mobile search revenues totaled $5.3 billion in Q4 2014, up 5 percent from Q4 2013, when search totaled $5 billion.

Here are some more highlights from the report:

  • Social media advertising also saw flourishing returns, according to the research, totaling $7 billion in 2014, up by 57 percent over 2013’s total of $4.5 billion.
  • Display-related advertising revenues in 2014 totaled $13.5 billion, an uptick of 5 percent over $12.8 billion in 2013.
  • Digital video, a component of display-related advertising, totaled $3.3 billion in full year 2014, a 17 percent increase over revenues of $2.8 billion in 2013.
IAB: Desktop Search Revenue Accounted To 38% Of 2014’s US Digital Advertising Sales!, 5.0 out of 5 based on 1 rating
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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.