Bing has announced the introduction of a new Geographical Location report to the Bing Ads Report suite and API. By redesigning how location information is displayed in the report, Bing aims to show you which targeting method was used to serve your ad.
The report is available under the list of Targeting reports as “Geo Location (New Version)”while the previous report has been renamed to “Geo Location (Old version).”
Earlier, the Geographical Location report did not specify which type of location- Physical or Search, was served with your ads. But with the introduction of the “Location type” column, it has become more easy to find out which location type was used to serve your ads.
Apart from this, the “Most specific location” column has also been added to the report, allowing you to easily see the most specific location that was used for targeting. This enables you to get a more detailed view of where your ads are being displayed.
For example, your products sell only in New Delhi, and you use the default targeting option for your campaign. When you access the new Geographical Location report, you find that 100 ad clicks have a location type of “Physical location” whereas 80 ad clicks have a “Location of interest”. This tells you that a large amount of people outside of New Delhi search for your brand. As a result you decide to extend your targeting to more areas, even outside of New Delhi, in order to reach out to more potential customers.Improve Your Ad Campaign with a New Version of the Bing Geo Location Report!,