Yahoo! is planning to launch its enhanced Sponsored Search with two add on features next week. Network distribution and AdWords Import features are aimed at providing the Yahoo! advertisers with more control and transparency.
The first one provided by Yahoo! will be the improved Network Distribution feature which will allow the advertisers to post their ads on the Yahoo! search pages and their partner sites or both. Apart from this, if the advertisers wish to run their ads on the entire network then, they can bid for Yahoo! or its partner sites by setting different bids for each.
This new improved feature will make it easier for the advertisers to efficiently convert their ad campaign data from other search marketing providers like Google AdWords into Yahoo! Search Marketing campaigns. It will be done by simply clicking on 'Import Campaign' button. This easy import file technique is introduced to attract and encourage more advertisers to go for Yahoo! search.