"In Stream" Video Ads From Google

Dec 27, 2006 | 1,515 views | by Navneet Kaushal
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After the acquisition of YouTube a couple of months back, Google has moved to the next logical step – Video ads. Google started testing video ads last week. The 15 second ads were created by Beet.tv for Allstate. The commercials appear after video content and were sold at $15 per thousand views, with the money split between Beet.tv and Google. Andy Plesser of Beet.tv has said that the site gets about 1,000 visitors per day. By clicking on a graphical overlay in the commercial, viewers are taken to a landing page specially developed for the purpose.

AdWeek has reported that Google is also working with MTV to distribute ad-supported clips via Google's AdSense publisher network at the same time.

4.thumbnail In Stream Video Ads From Google

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail In Stream Video Ads From Google
4.thumbnail In Stream Video Ads From Google