A WebmasterWorld post talks about a feedback from a Google representative which says, "It is true that keywords which are inactive on search may still trigger ads in the content network." Now the inactive keywords would tell the advertiser that the keyword is no longer in the pool of ads running. So it appears that the ad may run in AdSense ads and not the sponsored search results in Google.com.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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