Inactive Keywords on Google's Network

Jul 21, 2006 | 1,134 views | by Navneet Kaushal
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A WebmasterWorld post  talks about a feedback from a Google representative which says, "It is true that keywords which are inactive on search may still trigger ads in the content network." Now the inactive keywords would tell the advertiser that  the keyword is no longer in the pool of ads running. So it appears that the ad may run in AdSense ads and not the sponsored search results in Google.com.

4.thumbnail Inactive Keywords on Googles Network

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Inactive Keywords on Googles Network
4.thumbnail Inactive Keywords on Googles Network