Oct 10, 2006 113 reads by Navneet Kaushal

After Google and Yahoo! announced sponsored listings into mobile search, Microsoft has signed a deal  with Ingenio to provide pay-per-call listings into Windows Live Search for mobile. Ingenio's PPCall ads will  appear only on geo-targeted searches on Window Live for mobile. At present, Microsoft offers "call-for-free" click-to-call functionality on Live Local.

"Pay Per Call has emerged as a compelling value proposition in the world of paid search advertising," said John DeVitis, Product Unit Manager for Windows Live Search for mobile. "The concept of driving phone calls from the web and mobile search on a performance-basis resonates with advertisers. Services like Ingenio Pay Per Call appeal to entirely new advertiser segments and enhance the consumer search experience. Given Ingenio's technology and mobile advertising expertise, the company is a natural partner for us."

Currently, the deal is exclusively about Windows Live for mobile and it is not clear if it may extend to other online search offerings.

Ingenio listings on Windows Live Search for mobile are live today at http://mobile.live.com/search

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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