May 25, 2017 160 reads by Ritu Sharma

New study by Stone Temple Consulting reveals connection between featured snippets and regular snippets in the search results along with a new way to recognize when your site is competing for a featured snippet. The study also shares data on the penetration of knowledge boxes and featured snippets in the search results.

1.4 million queries were studied, out of which almost 30% showed featured snippets, and 50% of those 1.4 million queries showed a featured snippet, rich answer, direct answer and something else on the same line in the search results.

Insights Into Featured Snippets: New Study

When 601 featured snippets were reviewed manually, 524 (89.9%) of those had the identical featured snippet to regular snippet shown in the search results.

Insights Into Featured Snippets: New Study

The remaining 10% had one of the following reasons:

Insights Into Featured Snippets: New Study
451 (75%) of the featured snippets had three or more lines in the regular snippet, for the remaining 150 featured snippets, it was seen:
Insights Into Featured Snippets: New Study

Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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