Instagram announced the news on Wednesday about the launch of carousel ads, allowing the users to swipe through a series of photos in just one ad. This is rolling out on a limited basis over the next few weeks and is only for advertisers and not yet for organic users.
Here is what was written of Instagram’s official blog post:
“We’ve also received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video.
So, today we’re introducing a new format we’re calling carousel ads – a new way for brands to share more images with people interested in their posts.
Carousel ads give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice.
One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones – with the added benefit of taking people to a website to learn more. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’ A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.”
It is not a compulsion to browse through carousel ads. If one wishes not to view the photos this way, they can just keep scrolling down the news feed.
Here is a video showing how it works
Gregarious Narain, CTO of Chute, stated:
“As of now, there are no public plans to expand the feature to the full Instagram userbase. The optimist in me is hopeful that slowly Instagram will expand these features, but the realist in me acknowledges that even if they do expand, it’s going to be slowly. As we all learned from the #Instapurge of 2014, maintaining the authenticity of the Instagram community is one of the platform’s top concerns. I would guess that they’re looking into ways to first combat any sort of spam linking before rolling the feature out to it’s 300 million users.”Instagram Rolls Out Carousel Ads!,