Instagram announced in a blog post that it would launch new business tools in the US in June. Australia and New Zealand will follow shortly and the tools will be available globally by year end.
Instagram said, “Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.”
Insights will provide information about followers and the posts that resonate better than others. This information will be actionable and from within the mobile app. This will help create content which is more relevant and timely.
Using Promote, the better performing posts can be turned into ads within the app. Pick an already shared post and add the button with call to action.
Instagram Unveils New Business Tools - Business Profiles, Insights, Promote!,