Instant Editorial Reviews & More As Microsoft Adds New Features In AdCenter

Oct 30, 2007 | 4,215 views | by Navneet Kaushal
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According to the adCenter blog, Microsoft was busy throughout the weekend adding more features which will help in running campaigns smoothly. These new features are:

1) Editorial (which we're covering in-depth here today – see below)

2) Campaign management – changes include:

  • Daily budget option
  • Default dynamic text
  • Campaign import – now compatible with AdWords Editor output

3) Reporting – changes include:

  • Access recent reports and report templates right on the Reporting tab
  • Drag and drop to re-order custom report columns
  • Totals and averages now shown

Here on the blog we'll be taking a look at each feature, starting today with editorial changes. To read a rundown of all the new features, please check out the Feature Release Guide, and stay tuned here as we spotlight other new features throughout the week.

Editorial Updates

Immediate editorial feedback on ads and keywords

With this upgrade, as you create or edit ads, you now receive immediate editorial feedback. When you save your ad, adCenter verifies that:

  • all required fields are filled out,
  • length limits are not exceeded, and
  • display and destination URLs are formatted correctly.

This helps you adhere your ads to our Editorial Guidelines and get your campaigns live more quickly. Take a look at this example:

img12 Instant Editorial Reviews & More As Microsoft Adds New Features In AdCenter

With this inline feedback, you can make the necessary adjustments to your ad even before you submit it, which will help your ad through our editorial review process.

Similarly, when you save new or changed keywords, the Status column displays the term New or Error. Mouse over the Error status term for more information that will help you adjust your keyword.

img21 Instant Editorial Reviews & More As Microsoft Adds New Features In AdCenter

View disapproved ad and keyword associations

If you've ever experienced a situation where your "active" ad was associated with a "disapproved" keyword, or a "disapproved" ad was associated with an "active" keyword – we've made it easier for you to resolve this issue by providing more info in the Status column on the Keywords and Ads tabs. In the screenshot example below, the Status column on the Keywords tab contains Active – 3 ad rejections because a keyword is active but three associated ads are disapproved. If you click the status term, you can get further information about each associated ad. Once you've reviewed the details, you can make changes as needed and be on your way.

img3 Instant Editorial Reviews & More As Microsoft Adds New Features In AdCenter

More information available in the adCenter Forum.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Instant Editorial Reviews & More As Microsoft Adds New Features In AdCenter
4.thumbnail Instant Editorial Reviews & More As Microsoft Adds New Features In AdCenter