Gatineau, the latest from Microsoft which is to directly compete with Google Analytics is garnering a lot of praise even before it has been released on beta.
LiveSide, Microsoft's official news blog writes, "
Gatineau will allow users, once they have set up a profile and added a tracking script to their blog or website, to:
- View reports
- Manage goals
- Manage campaigns
Of course it's quite similar to Google's Analytics product (which has been recently revamped, to mixed reviews), but apparently Gatineau will be able to leverage Live ID information (without using any PII – personally idenitifiable information) to offer demographic information.
First to release pictures of Gatineau was Dave Naylor,
"Gatineau
gatineau
click to enlarge
adCenter integration
Time on site
Funnel reporting
some fancy stuff
click to enlarge
Demographic analysis including age and gender
Multi-report dashboard
Path reporting
Advanced visualizations
click to enlarge
According to Dave Naylor, Gatineau is a better option because, "Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. I’m not saying Bail on Google Analytics run them both side by side then choose."
Isn't that enough to cause excitement? One wonders, what Yahoo! will come up with next. Moreover, some time back, Google Analytics received a lot of flak.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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{ 6 comments… read them below or add one }
Thats a good news , would be great to have an analytics tool from Microsoft. Will it be free to use?
I have been using GoStats.com , they have been good and provide a comprehensive report on visitor stats.
Trying Microsoft would be worth though.
Yes as of now it seems Gatineau will be free.
I am not sure if it will be worth but is exciting to try for sure. I will keep you posted on this with more screenshots and review of Microsoft Gatineau.
Hi Navneet,
just a quick note to mention that Ian Thomas will be presenting Gatineau on September 14th during the 2nd Web Anaytics Day in Brussels.
More info at
http://www.webanalyticsday.eu
Cheers,
Julien
Interesting! Is there anything that would prevent one from using both Google Analytics and MS’ Gatineau and comparing the stats side by side? I’d love to try that! Anyway, does anyone has Gatineau invites ?
Yes we be reviewing them both (Google Analytics & Microsoft Gatineau) as and when we get an invitee from Microsoft.
You could find a review on Gatineau implementation at
http://www.analytics20.org/tools/microsoft-gatineu-review-first-part/
with regards to privacy concerns on personal information
http://www.analytics20.org/web-analytics/relax-microsoft-gatineau-demographic-information-is-well-protected/
Cheers,
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