Introducing Gatineau: Microsoft's New Web Analytical Tool!

Jul 25, 2007 | 6,990 views | by Navneet Kaushal
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gatineau Introducing Gatineau: Microsofts New Web Analytical Tool! Gatineau, the latest from Microsoft which is to directly compete with Google Analytics is garnering a lot of praise even before it has been released on beta.

LiveSide, Microsoft's official news blog writes, "

Gatineau will allow users, once they have set up a profile and added a tracking script to their blog or website, to:

  • View reports
  • Manage goals
  • Manage campaigns

Of course it's quite similar to Google's Analytics product (which has been recently revamped, to mixed reviews), but apparently Gatineau will be able to leverage Live ID information (without using any PII – personally idenitifiable information) to offer demographic information.

First to release pictures of Gatineau was Dave Naylor,

"Gatineau

gatineau1thumbnail Introducing Gatineau: Microsofts New Web Analytical Tool!
gatineau
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adCenter integration
Time on site
Funnel reporting
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some fancy stuff
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Demographic analysis including age and gender
Multi-report dashboard
Path reporting
Advanced visualizations

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According to Dave Naylor, Gatineau is a better option because, "Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. I’m not saying Bail on Google Analytics run them both side by side then choose."

Isn't that enough to cause excitement? One wonders, what Yahoo! will come up with next. Moreover, some time back, Google Analytics received a lot of flak.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Introducing Gatineau: Microsofts New Web Analytical Tool!
4.thumbnail Introducing Gatineau: Microsofts New Web Analytical Tool!