May 6, 2008 116 reads by Navneet Kaushal

It is considered to one of the most dreaded penalties that can be levied by Google on a Webmaster for bad link practices. Known as -60 Penalty, it pushes the website of the penalized Webmaster 60 positions back in the search pages. This penalty is enforced mainly in the case of Paid Links, as they are considered to a be questionable tactic to gather links.

According to Search Engine Roundtable, it seems that Google is finally admitting to use of -60 penalty. There has been an ongoing thread in Google Groups regarding Google's use of -60 penalty, where Googler JohnMu has replied in a most nonchalant way, not addressing the -60 penalty issue directly but giving tips to cleaning up the site from a spam perspective.

In fact, after spending some time at the discussion, you get this feeling that Google is not trying to hide the -60 penalty anymore. Well, at least things are getting a little clearer, especially with all sorts of speculations flying everywhere.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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