Feb 10, 2007 113 reads by Navneet Kaushal

Aaron Shear has an interesting post discusses 950 penalty which he finds to have "a direct correlation with a seemingly coincidental patent that was recently released." He says that:

if you read through this patent it seems to me that it was designed to detect and penalize content generated from basically a content generation system. The sole purpose of these content generators is to mix-up content and make it seem themed and relevant for search engines.

He also produces an excerpt from the patent:

An example of the cluster bit vectors are as follows, using the above phrases: TABLE-US-00001 Monica purse Cluster Bill Clinton President Lewinsky designer ID Bill Clinton 1 1 1 0 14 President 1 1 0 0 12 Monica 1 0 1 1 11 Lewinsky purse 0 0 1 1 3 designer.

This leads Aaron to comment that:

Google could take this sample and run it against other known examples of content that are themed. If this particular sample is so far beyond the normal threshold it could easily trigger such a filter. The most interesting part of spam is usually it is targeted to mostly competitive subjects, thus the sample size is very large and easy to target.  

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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