Jan 9, 2007 114 reads by Navneet Kaushal

Guy Kawasaki has completed his debut year in blogging. He reviewed his blog 'How to Change the World.'  He reached at the conclusion that blogging is not a  money-spinning business. He also says that blogging is not a boosting factor for web 2.0 applications.

Commenting on Kawasaki's blog review, Nik Cubrilovic concluded that, "The more realistic conclusions here is that AdSense for bloggers sucks, the click-through rates are too low, the advertising is not relevant enough and readers of blogs are more accustomed to blocking-out the ads – all this results in a very low CPM rate. There is no reason why a top blog for a certain niche with a defined and targetted audience can not achieve CPM rates of $5 to $10 and more. There are many advertisers out there who are trying to reach this audience, as can be seen from the explosion in sponsorship ad spots such as on Techcrunch."

Now, there are bloggers who are making money. Given that there are millions of blogs, it is only to be expected that not all of them would have quality content which goes a long way in affecting the CPM rates. If you are a blogger with an opinion, share your experience with us. How much money do you think is there in blogging? How much have you made?

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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