Google has added another feather to its cap. This time it has acquired Adscape, an in-game advertising company. The terms of the acquisition are not out in the open. However news is making wave that this acquisition cost Google somewhere about a whooping $23 million.
Bernie Stolar, Dean of Games says:
Our charge at Adscape has always been to honor the game that was developed and find new ways to enable that game to continue so others can enjoy it. That's why we are so stoked to join Google—because these guys get it, and are committed to helping us continue our mission.
Read more on the acquisition.
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