Being a Google partner definitely pays. However, if you are not a Google partner all you have to do is shell out $10,000. Bingo! You get an easy link from Google. The way to get a link on this Google page is to pay Google $10,000 per year. Conversion rater explains how Google is selling PageRank with intricate examples. Conversion rater also gives many evidences to support his claim.
Conversion Rater says:
The counter argument to my evidence is that the partners really aren’t paying for the link, but that the $10,000 fee is for the overall Enterprise partner program. True, but the ONLY way to get listed on the Enterprise Partners page is to pay Google $10,000 per year, which means the ONLY way to get a link on that page is to PAY FOR IT!
Have $10,000? Get the easy link here.