Mar 10, 2006 113 reads by PageTraffic

End of speculations

 Google has finally bought Upstartle, the maker of Writely. As you all know Writley is the collaborative word processor that runs on a browser. The Writely blogspot has confirmed the take over. Jen Mazzon, now of the Google Writley team shares her feelings on Google blog.

For the last five months, I've been part of a Silicon Valley startup called Upstartle, which makes Writely, a collaborative word processor that runs in a web browser. Well, as of Monday, I'm happy to say that I, and the rest of the Writely team, are now part of Google.

Now, that's reason for all Writley users to celebrate, as logically the services should only get better.

Google's megaplans

The acquistion also affirms Google's megaplans for a G:Drive and Lighthouse. If you have heard about the Google Analyst Day slides, then you know what it implies. We posted a comprehensive coverage on 9 March. It is another step towards Google's vision of a "world with infinite storage, bandwidth, and CPU power. The experience should really be instantaneous. The online copy of your data will become your Golden Copy and your local-machine copy serves more like a cache.'

Inconviniences for now

Temporarily, Writely has stopped new registrations as it moves to Google's software architecture. You can get on the waitlist and be notified via email when the registrations resume. However, the current services are only marginally affected. Existing users are allowed to add new collaborators, though within limitations. But the improvements in service in the long term should far outrun the short term inconveniences.

Writely answers

Writely is currently in Beta. Many changes would naturally come about in its look and feel after becoming a part of Google. Writely answers all these concerns to avoid confusions after their tame over by Google.

Has Writely been acquired by Google?

Yes! We are very happy to confirm that we are now part of Google!

How will this change your product plans for Writely?

We haven't yet figured out all the details. Coming to Google will eventually give us a leg up on getting things done that we just haven't been able to with our tiny team. But this will take time – our team isn't going to grow exponentially overnight – so please don't hound us with feature requests any more than you have been already!

When will the site look different?

Not for a while. If you're registered, and you want updates on our progress, make sure you've got "Announcements" turned on in your Settings. You can also check out our Blog for our team musings.



Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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