Jan 11, 2007 113 reads by Navneet Kaushal

Jim Lanzone, CEO, Ask.com in an interwiew with ZDNet’s Donna Bogatin says that he favors to see himself functioning as a 'chef' remixing content components to make an effective search experience for searchers on the Web. In the interview Donna asks some direct and interesting questions to which Lanzone replies is the most intelligently adequate manner. This interview is pretty informative.

Lanzone shares his views about Ask during the interview. He says, “The vision for Ask, both internally and with IAC, is not just a website with a bunch of links to other IAC properties. We are a world-class technology company and we are able to take ingredients from our sister companies, luckily in many cases premium ingredients because they are number 1 and 2 in their category, and we can remix those ingredients into something that is market leading in a particular vertical. That is exactly what we did with AskCity.”

Whereas his take on a futuristic looking steel grey AskX user interface is “a testing ground for what the next generation of Ask.com could be. AskX.com is the sandbox area and slowly but surely will be migrated over to everyday Ask.com users starting at some point in this quarter, but we have a lot of testing to do still. AskX is the potential future interface of Ask.com or potential future experience for Ask.com.”

Read the full interview here.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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