Mar 8, 2007 114 reads by Navneet Kaushal

Stepforth wrote a post a couple of weeks back on Yahoo Reinvents An Old Wheel: Paid Inclusion Gets a Facelift. A comment to this post Jim Lanzone, the CEO of has attracted a lot of attention.

I'm still against paid inclusion, because I still think it is hypocritical to charge for something we need to do anyway to be the best search service we can be. I also think it's a dis-service to our users to blur the line that much between paid content and editorial content. 

Barry on Search Engine Land says that he has “confirmed from that these comments are from Jim Lanzone, the CEO of”

Jim Lanzone first denounced paid inclusion in the beginning of 2004. So we still know that he does not think much of paid inclusion.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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