Jul 5, 2008 113 reads by Navneet Kaushal

All that happened in the world of search engines in the second week of June 2008. Once again, the blogs are all in chronological order. Enjoy!

Google Explains When & How to File a Re-consideration Request!:

Google has explained in length as to how Webmasters can determine the factors, that would lead them to file a reconsideration request to Google in case their website gets banned. It also shows (via a video) the method of filing the reconsideration request through Google Webmaster Tools.

It can happen to anyone at anytime, that your website might disappear from the Google Search Results. One of the possible reasons for this to happen is that, Google has stopped indexing your website altogether. In such a case, you can always file a reconsideration request to Google via the Webmaster Tools.

Webmasters On the Edge with July 2008 Google Ranking Changes!:

Couple of days ago, while I was going through the clients' weekly ranking reports, I noticed that, there have been substantial fluctuations in the Google SERPS.(Search Engine Result Pages). It was an unexpected occurrence, that was later confirmed by the Webmaster World thread, that these fluctuations were indeed happening due to the beginning of the Google SERP changes for July 2008.

For instance, a highly targeted website with appreciable performance has suddenly lost all traffic. The Webmasters also report that for the month of July this year, the short tail searches are starting to surface but long tail results have completely disappeared.

Google Improves Indexing of Flash Files!:

Via the official Google Blog, Google states that, it has been in the process of developing a new algorithm that would enable it to index textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Now, Google has been able to improve Google's capabilities for Flash Indexing algorithm, by combining Adobe Player technology.

This step was taken due to the numerous requests received from Webmasters to improve Google's indexing of Adobe Flash files, as web designers faced considerable inconvenience, if they would wish to develop a website in Flash. Due to the non-availability of flash indexing most of the content that went into the website, never showed up on the web. This forced the developers to simplify methods to make their content visible to the search engines. These methods, although successful, greatly restricted creativity of the developers.

Google AdSense Referral Program To Retire in August!:

Google has announced that it will be retiring or shutting down Google AdSense Referral feature in the last week of August 2008. This move will cover the AdSense advertisers products and the Google products as well. In lieu of the withdrawal of the AdSense referral feature, Google intends to serve its advertisers and publishers via two alternative affiliate programs, namely, 'AdSense for Content' and 'DoubleClick Performics Affiliate'.

More information about the proposed retirement of Google AdSense Referral Program is available at the AdSense Help Center.

The AdSense advertisers, from late August 2008, will witness that their remaining AdSense referral advertisements, if any, won't be operational and will be taken over by blank spaces on their websites. Google has strongly advised that all AdSense advertisers should replace their AdSense referral advertisement codes with AdSense for Content advertisement codes before the last week of August. You can get this advertisement code by signing in to your AdSense account, selecting the AdSense Setup tab, and choosing AdSense for content as the product.

Benefits of Search Engine Optimization- A Google Perspective!:

Recently, over at the Google Webmaster Central Blog, Google had posted an article describing the workings of SEO (Search Engine Optimization). As per the article, many SEOs, other agencies and consultants provide useful services for website owners, including:

  1. Reviewing and providing recommendations on your website content or structure.
  2. Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.
  3. Content development.
  4. Managing online business development campaigns.
  5. Keyword research.
  6. SEO training

Yahoo! Weather Report. Yahoo! to Roll Out 'June 2008 Search Index Update!:

Yahoo! has announced that it would be rolling out its 'Weather Update', that would include changes in the crawling, indexing and ranking algorithms. The expected update will continue for a couple of days, but Yahoo! expects to finish it soon.

As expected, there might be some unusual ranking changes and page shuffling in the index, but Yahoo! hopes to finish the update as soon as possible and that should surely keep the confusion and concerns among the Webmasters to a bare minimum.

These are the news, reviews and events that have marked their impact on the Search Engine Industry this week. Sit tight for more news from this ever evolving domain. Have a great weekend!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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