All that happened in the world of search engines in the fourth week of July 2008. Once again, the blogs are all in chronological order. Enjoy!
Matt Cutts, via his blog has taken the first ever initiative by Google to inform Webmasters of an upcoming update. This time, Matt has informed the Webmasters that Google would be updating the toolbar PageRank within a few days. This would lessen the confusion and the chaos that usually follows when an update is carried out by Google.
Also, with the revelation of these details, Matt has also announced, much to the joy of many Webmasters that, Google would be revoking some of the older penalties that had been levied on websites by Google.
Via the Official Google Blog, Google has announced the launch of 'Knol'. Derived from the word 'knowledge', Knol is a knowledge platform based on authoritative articles about specific topics, written by people who know about those subjects. It is yet another addition to the growing number of free information based websites, such as, Wikipedia, Yahoo Answers, About.com. Also, just like Wikipedia, Knol will deliver reliable and relevant information, absolutely free of cost.
According to Market Pilgrim, Microsoft has struck a search and advertising deal with Facebook. With the implementation of this deal, MSN would be able to integrate Live Search and Microsoft search advertising into Facebook. However, the financial and exclusive details of the deal are still a closely guarded secret.
In May this year, we had informed our readers that Yahoo! was possibly in the process of dropping its Search Marketing Program called 'Ambassador'.
Yahoo! has now decided to terminate the Ambassador program and in lieu of this decision, Yahoo! has been sending out e-mails to make Yahoo! Ambassadors aware of its decision. The same was received by us as well stating that, Yahoo! will be shutting down the Ambassador program altogether by September 30th 2008.
Via the Google AdWords Blog, Google has announced the release of a new feature for Google AdWords, that would allow the advertisers to combine keyword-targeted and placement-targeted campaigns into a single online campaign type.
These are the news, reviews and events that have marked their impact on the Search Engine Industry this week. Sit tight for more news from this ever evolving domain. Have a great weekend!