Jun 13, 2008 113 reads by Navneet Kaushal

All that happened in the world of search engines in the second week of June 2008. Once again, the blogs are all in chronological order. Enjoy!

Finally Yahoo! & Google Enter Non-Exclusive Search Partnership! Search Marketing Braces For Impact!

And now finally, the much speculated Yahoo!-Google deal has been materialized. Yahoo Inc and Google have announced a non-exclusive advertising agreement. Kindly follow the links to view different documentations and announcement, in regard to the Yahoo!-Google Deal.

Google Algo Tweaks: Webmaster Reports of Traffic Down by 90%!

Reports are flooding in from Webmaster World, that there seems to be a sudden and a dramatic traffic drop from Google. Numerous Webmasters have been reporting about this disturbing development. According to some of the reports, the drop is as high as up to 90%. It seems that Google is fast dropping hundreds or maybe thousands of pages from these Webmasters' websites.

Google's Advises on the Dilemma Between Absolute and Relative URLs!

Almost every Webmaster is always eager to know, as to whether they should use absolute links or relative links, in an effort to optimize his website. Absolute URLs mean, that a Webmaster is linking a URL by using the domain.com portion as well, that would in turn link to the author's pages. So, in the case of example.com, the link will become 'http://www.example.com/authors.php.' However, in the case of relative URLs, the relative URL for that author's page would be a link like '/authors.php.'

Google Launches AdWords API Starter Kit!

Search Engine Roundtable reports that, Google has launched the Google AdWords API Starter Kit. The motive behind the new AdWords API Starter kit is to spread awareness about the Google AdWords API to new developers. The announcement was made in the Google Groups, by the AdWords API Advisor. One of the primary goals of the Google AdWords API Starter Kit is to provide a flexible and a modifiable code-base for a variety of AdWords applications.

Google Explains the 'Favicon Change'!

Last week I had informed our readers about the change of the Google favicon or called the Google Browser Favorite Icon.

Now, users at Webmaster World have reported that Google's Marissa Mayer has come out with an explanation for the change of the Google favicon. This is what Marissa has to say, "You may have noticed that Google has a new favicon, the small icon you see in your browser next to the URL or in your bookmarks list. Some people have wondered why we changed our favicon — after all, we hadn't in 8.5 years(!). The reason is that we wanted to develop a set of icons that would scale better to some new platforms like the iPhone and other mobile devices. So the new favicon is one of those, but we've also developed a group of logo-based icons that all hang together as a unified set."

These are the news, reviews and events that have marked their impact on the Search Engine Industry this week. Sit tight for more news from this ever evolving domain. Have a great weekend!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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