Webmasters have a range of opinions ranging from, "I just wish G would leave things alone so that at least webmasters can at least enjoy their new traffic – or not!"
Changes reported include:
- " Lots of local sites emerging where they don't belong, while well known national entities have taken huge hits. Many of the newly emerging sites that should not be there feature old school spam tactics (kw repetition and spam links above header and below footer).
- When one searches on "blue widgets" and there are 20 or 30 reasonably well known national and regional companies to choose from, it should not be the case that a third of the well known, well established and long-ranking companies drop out, while unknown, tiny companies from Podunk WY, Funkville IN and Codie's Corner CO all hit page one.
- And on lots of searches, by the time one gets down into page 3 or 4 of the SERP's, it's like the algo has gone completely haywire. Obscure spam sites, asian sites in EN language SERP's, all sorts of kooky stuff.
Webmasters suspect the reason could be:
- Ã¢â‚¬Å“This is a new data push and the new results may re-appear over the next couple days (low chance).
- The data and filters are not applied at the same time, so what you see may be data before the entire algo is applied (short term results) (fairly likely).
- There is a big change to the algo – (probably not) – we have not seen any movement on a 100 plus other sites we manage.