Keyword Planner Comes to AdWords!

May 21, 2013 | 2,083 views | by Navneet Kaushal
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Google has officially launched Keyword Planner for AdWords. It combines the data from Traffic estimator and Keyword Tool, both the features will be taken off in the next 60 days.

AdWords Product Manager, Deepti Bhatnagar said, "Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

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“We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner, which combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” said Bhatnagar. 

The Keyword Tool has new features like the ability to find a new keyword or ad group idea by "multiplying" keywords.

Add Keywords and Ad Groups to a Plan

Users can review their keyword and ad group ideas, and add them into a plan. While they are building the plan, they can add/delete ideas and change the bid range in order to see an estimated cost & clicks. 

Once the plan is made, users can click on "Get estimates and review plan" in order to pick a specific bid & get detailed estimates.

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Performance Estimates

While reviewing a plan, users will see graph with max CPC bids and daily performance estimates for ad groups & keywords. If they want to see detailed estimates, they can select a bid. Targeting settings, ad groups, and keywords can also be updates for further improving the estimates. 

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If you are satisfied with the plan, you can apply it to an existing or a new campaign.

Users can access the newly introduced tool by logging into their AdWords accounts. The external version of Keyword Tool that is used by SEOs and non-AdWords for general keyword research will no longer be available. Google says that the new tool will make new campaigns and ad groups creation from within the planner easier for advertisers.

Keyword Planner Comes to AdWords!, 4.5 out of 5 based on 4 ratings
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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Keyword Planner Comes to AdWords!
4.thumbnail Keyword Planner Comes to AdWords!