Keyword Tip: When Soccer And Football Mean the Same Thing

Jun 12, 2006 | 1,198 views | by Candid SEO
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The game known as as "soccer" in U.S. has many names around the world. This concept also applies to AdWords. Here keywords in the same language can mean different things to different people. A good example of this is prominently highlighted during the World Cup, when millions of fans outside the US refer to their favorite sport as "football".

That is why your ads need to be geographically sensitive to reach the right audiences . You may want to change your ad text to specify that you are selling or you target users only in the U.S.