Nov 28, 2017 138 reads by Ritu Sharma

Google has taken a step further, by implementing a subtle, new change to search results across mobile and desktop.

Earlier PowerPoint Presentations (PPTs) and PDFs were uploaded to websites, and were indexed as raw files in the search results.

Now, all the PPTs and PDFs that are produced in the Google’s search results, will be indicated with new labels.

The new labels for PPTs and PDFs in the Google search results are easy to identify while skimming through the results. The feature makes the search a bit more organized and faster.

In addition, the new labels are more consistent with the look and feel of Google’s search results. They are similar to the AdWords “Ad” label, except that they are grey in color.

It shall be noted, that the labels only appear when the search results link directly to a PDF or PPT file. The labels are not applicable if these files are embedded into actual web pages.

While it is a simple and aesthetic change, it has the potential to increase click-through rates when people are looking specifically for PDFs and/or PPTs.

Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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