Google has now introduced new features focused on local merchants for Google Shopping. When a user makes a Google search for a product, they may now see local Product Listing Ads (PLAs) that will tell customers about availability of the product for purchase at a local physical store.
Anyone clicking on the local PLAs will be taken to a new ‘local storefront’ where they will find business details like store hours, address, directions, ability to call, price along with the relevant times.
Product feed uploaded to Google Merchant Center powers local PLAs and storefronts, reflecting the product availability and other details. Depending on the query, offers from online as well as local product feeds can be served. Participating merchants pay for clicks on the Product Listing Ad to the local storefront on a cost-per-click (CPC) basis. Clicks and interactions on the local storefront are not charged. Retailers can also see separate local click performance.” Participating retailers pay for clicks on the Product Listing Ad to the local storefront on a cost-per-click (CPC) basis. All clicks and interactions on the local storefront are free.
These features are currently available to selected retailers in the US. However, Google is keen on making the products more widely available. Merchants desiring to participate in the new features can fill out a form here. Google will be watching feedback before moving ahead with their plans.Latest Iteration of Googleâ€™s Product Listing Ads Rolled Out!,