Latest MSN AdCenter Upgrade Adds Negative Keywords At Campaign Level

Jul 17, 2007 | 2,301 views | by Navneet Kaushal
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imagesz Latest MSN AdCenter Upgrade Adds Negative Keywords At Campaign LevelOver at MSN's official AdCenter blog, the Microsoft adCenter Community Team informs that in the latest upgrade they now have the facility to incorporate negative keywords at the campaign level “so they apply to all the ad groups in the campaign”. “For example, if your ad sells televisions and you have specified "TV" as a keyword, but you don’t want search queries to produce results on entertainment-type searches, you could specify "listings," “soap,” and "show" as negative keywords.”

"To add negative keywords at the campaign level for a new campaign:

  1. Click the Campaigns tab.
  2. Click Create campaign.
  3. In the Name text box, type the name of the new campaign.
  4. To add negative keywords to your campaign, first click Advanced options, and then in the text box, type the negative keywords (separated by commas).

You can also change the list of negative keywords for an existing campaign:

  1. Click the Campaigns tab.
  2. In the Campaign column, select the campaign you want to change settings for.
  3. At the top of the page, next to Budget spent this month, click Edit.
  4. On the Change campaign settings page, in the Add negative keywords text box, type new negative keywords (separated by commas).
  5. Click Save.

To change the list of negative keywords for multiple campaigns all at once:

  1. Click the Campaigns tab.
  2. To change the settings for specific campaigns, select the check boxes next to those campaigns.If you don't select specific campaigns, your changes are applied to all campaigns in the list.
  3. Click Bulk edit.
  4. In the Campaign setting list, select Negative keywords.
  5. In the New value box, type new negative keywords (separated by commas).
  6. Click Apply. "

For more on negative keywords read the article or visit the adcenter forum.

4.thumbnail Latest MSN AdCenter Upgrade Adds Negative Keywords At Campaign Level

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Latest MSN AdCenter Upgrade Adds Negative Keywords At Campaign Level
4.thumbnail Latest MSN AdCenter Upgrade Adds Negative Keywords At Campaign Level