Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.
Why Is Google Doing This?
This move by Google is another step in its plan to integrate its various services with Google+. Larry Page had reaffirmed the same in September this year. Now, this new feature called Social Extensions integrates Google+ pages and AdWords campaign, and is aimed at helping the advertisers better. According to Google, the thought behind this tool is, “integrating your social marketing effort by letting you share +1’s between your AdWords campaigns and your Google+ Page.”
How Will You Benefit?
Google believes that this move will help the advertisers to “build a larger collection of social recommendations”. This will be possible because all +1s between the ads and the Google+ Page will have a huge social impact on people as they will reflect social annotations. This will act as an encouragement for the users to click the ad or explore your Google+ page.
What You Need To Benefit From The New Feature?
This Ad integration feature will be available to you only if you create and verify your Google+ page. You can connect your AdWords campaign and your Google+ page quite simply via the AdWords account. See the guide for more. To know how to create a Google+ page, see this.
Since the launch of Google+ Pages they have received mixed reviews, some have declared them with significant potential while others do not seem very enthusiastic about the same.
What do you think of Google+ for business potential? Do share your views.