Time for LinkedIn users to rejoice as the social media site is now offering publishers a full suite of analytics. A robust support system for content will make working in LinkedIn simpler and productive.
The new analytics enables content marketers to dig into demographic data on their readers. They can drill down the data for industries, job titles, locations and traffic sources. Until now, LinkedIn content analytics was limited to a content marketing score for B2B marketers and bit of information on trending content.
An array of tools now available to content markets will provide them more metrics of success for their campaigns. Each of these LinkedIn metrics provides a top four, with each category represented by a percentage. The old system only gives details on posts made within the last six months. However, it provides data on likes, comments, shares, and pageviews. The analytics is also limited to the users logged in.
The develop is in sync with LinkedIn’s efforts to make the site a content destination, more than a place where the people host their resume and make business connections. The recently added suite of analytics seems a logical progression in this regard.
Every worthwhile network is attempting these days to become a publishing platform, whether it’s Periscope, Snapchat, or LinkedIn. Users want to make full use of the opportunity to publish content and analytics program provides them a data driven solution for it.LinkedIn Content Analytics Upgraded to Support Content Marketers!,