Nov 14, 2008 113 reads by Navneet Kaushal

One of the most important questions faced by the webmasters today is whether to buy links. Moreover, what are the risks when you do so and are there any substitutes available for the same. The session provided answers to some of these crucial questions and gave more information on the idea of linkfluence.


  • Todd Malicoat


  • Rand Fishkin, CEO of SEOMoz
  • John Lessnau, Founder of LinkAdage
  • Aaron Wall, Author of SEO Book

The first speaker of the session was John Lessnau, who explained how he believed in effective link buying rather than link building. John provided answers to some critical questions, as shown below:

  • Why should one buy links at all?

    There are a number of reasons for the same. First of all, one can get the anchor text he/she wants. Moreover, one can also get on the page that he wants to as well as the exact location. But the main objective will always continue to be the fact that these links can help you get a better ranking.
  • Why do some people prefer to not buy links:

    Many people don't understand the process of link buying and are afraid that it could cause them a drop in Google or PageRank. Moreover, the upfront costs of link buying is high and intelligent link buying takes time, salesmanship and a lot of effort.
  • What exactly is a safe paid link?

    Your links ought to be in a relevant text. It makes sense to be paid link on a page that doesn’t have any other ones (links). Ensure that you have some variation in your anchor text. The link ought to be in the inside pages of a website. Remember, link buying is a moderate process.
  • What’s a powerful link?

    It is important that the host Web site has a good ranking. Go for a website that has a lot of natural links and is not a major link seller. Ensure that the link is dofollowed.

John went on to showcase his own link buying system. The process involved the following processes:

  • Googling the different keyword phrases that you want to rank for.
  • Go through the resulting Web site and Web pages. Narrow down to the ones where your link would fit in.
  • Check up if the potential link partner links to numerous major link buyers.
  • Get in touch with the webmaster and offer a quote for the text link you want to have.
  • Ensure that your links passes a handcheck in order to avoid getting reported by competitors.

Even after you have made the purchase, it's crucial to ensure that the link you bought is giving you the requisite gains. You can do this by ensuring the following:

  • Monitoring the links and making sure that they stay up and the host sites stays clean.
  • Using your new rankings as a launchpad to get natural links.
  • Keep enhancing the quality and content of your site
  • Know when to stop the process of buying links.

Another important thing is to avoid going through a link broker is finance is a criterion. Going through a link broker can double the costs.

The second speaker of the session was Rand Fishkins, who elaborated about the process of 'buying links without buying links'.

Event sponsorships is a good opportunity to get good and profitable links. While doing so, one should follow a process. Follow these steps will help immensely:

  • Locate the event. The more the event is related to your product, the more sense it makes to give links.
  • Get in touch with them as soon as possible. Quote a fair price (ranging from $1 to $500 for a permanent link a page).

The other ways are purchasing websites, as was done by CondeNet who bought some Web sites and presently links to them, buying content, as was the case when BuddyTV bough Wentworth Miller’s Web site, or even traffic buying. To do so you could put your website content before people who might be interested in linking to them. SEOmoz had itself done the same while dealing with FareCast and StumbleUpon. The process is simple, create smart content and find relevant viral traffic sources. Follow it up by buying traffic/advertisements.

Other options available to buy links are through blogger product reviews, content partnerships and blog incubation.

The first was followed by SEOmoz itself when it blogged about a free book and they had got and linked to their website. The important thing while doing so is to focus on the review and not on the link. Content partnerships is a common phenomena and there are many visible cases, such as that of the partnership of VenturaBeat and Read Write Web with the New York Times.

The last speaker of the session was Aaron Wall who spoke on some of the present alternatives to the process of link buying. Some of the present alternatives to link buying are stated as follows:

  • Building syndicate content: This would provide not only some authority and reputation, but also substantial traffic as well as PageRank.
  • Indulge in Barter: Give some stuff away to get something in return. You could offer major discounts for specific sectors.
  • Buying competing Web sites
  • Indulge in Social Interaction
  • Indulge in Public Interaction & follow up publicity

Organic links offer a lot of unique advantages. First is the cumulative advantage. If your material would be popular, then more and more people would read the same in order to feel better about themselves. Other advantages of organic links are that they can encourage community participation, show social proof and also act as a sign of credibility.

Try to get yourself featured in Yahoo Directory in the category of your interest. Try to get featured in the top 20 of your category. The same for Google's Directory, but keep in mind factors, such as PageRank, cache dates and listing quality.

Other important points that he mentioned were:

  • You could blog on the new Google products and someone might just start bloggin on your blog post.
  • Ensure you have valid link location. For ex, Yahoo! Search doesn't count the links on bottom of the page.
  • Keep in mind that no matter how discreet you are someone will eventually see it. There are some SEOs present who like to just oust site in order to create attention and get some attention.
Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk: PubCon Las Vegas 2008, Day 3, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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