The news about benefits of local search are spreading at supersonic speed, and thus increasingly, businesses are gaining awareness about Local Search Engine policies. There is growing knowledge regarding the optimization of this channel and its importance in local outlets. All the big boss of the industry, meaning the main Search Engines, have directed their efforts on their local search tools. This seems to be the best strategy for maintaining the success that on-line advertising has brought. Search Engine Strategies Conference, in Denver, was completely devoted and dedicated to the merits of the subject thus making it sufficiently important. Also to add to the importance of Local Search, comScore issued the scores in a press release, proving that Local Search continues to progress in market share. There are tricks applied in Local Search Engine Optimization, which everybody need to learn from experts.