LookSmart has released a new version of its AdCenter for Publishers. The new version serves as a platform for online publishers to maintain and grow critical small and large advertiser relationships.
As LookSmart says, several publishers including Active Athlete Media, Frazoo, Krugle, Mainstream Advertising and Reed Business Information are now licensing the white label AdCenter to “ increase their online advertiser base and corresponding revenue.”
Unlike other offerings in the market, The AdCenter for Publishers keeps total control in the hands of the publisher. “The next iteration of ad sales in this high growth medium will be publishers wanting to own and control all size of advertiser customers, so they can sell them additional products and maximize pricing,” said Bryan Everett, LookSmart’s senior vice president of sales and operations. “Moreover, we have developed reports and management capabilities that can easily be configured for any publisher’s situation. Publishers pay a small revenue share to LookSmart and then control their own destiny with all sizes of advertiser. This open attitude is something we’ve been working toward over the past year.”
The AdCenter for Publishers has daily capping and pacing of campaigns- an easy to use interface, page design to promote brand value for the publisher and a new data warehouse to produce reports for both publishers and advertisers including hourly billable revenue.
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