How To Measure Directory Link Value

Mar 10, 2007 | 2,590 views | by Navneet Kaushal
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Loren Baker at Search Engine Journal has written a post on measuring the value of directory links.

He says, “Directories are probably the oldest form of link and traffic building, dating back to Yahoo!, DMOZ, and Go.com’s directory efforts. They are also still an important part of Internet marketing in terms of site categorization via co citation, establishing a reputation by being listed with the best sites on the web, and establishing some core anchor text which still has ranking influence.”

He further gives reference from John Scott's post Web Directory AuthorityRank – Average Outbound PR.

Average PR of Outbound Links can be seen by going to a category, and checking the PR of all links on that page.
For example, this page… contains the following outbound links, with the following PR:
http://www.bizrate.com/ – PR8
http://www.edealsuk.com/ – PR4
http://www.pricegrabber.com/ – PR8
http://wwww.shopping.com/ – PR8
http://www.uksave.net/ – PR5
As you can see, this particular category has a average PR [an average outbound PageRnak of 7] that is fairly high.
In order to forecast how a page will fare in Google, I do two things. First, check the descriptions. If a lot of the descriptions are duplicate content, then the web directory probably does not have editorial integrity and Google most likely knows it.
 
As you can see, this particular category has a average PR [an average outbound PageRnak of 7] that is fairly high.
In order to forecast how a page will fare in Google, I do two things. First, check the descriptions. If a lot of the descriptions are duplicate content, then the web directory probably does not have editorial integrity and Google most likely knows it.
 
A good post on directory links.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail How To Measure Directory Link Value
4.thumbnail How To Measure Directory Link Value