Nov 2, 2006 113 reads by Navneet Kaushal

According to Reuters has signed a search deal with Lycos , for powering their search ads and search engine. Under the agreement Lycos Network will get image search, Web search, ppc ads and zoom search from
For the deal Jim Lanzone, CEO of said, “ has worked very hard to develop one of a kind search technology and search features that help users get the information they want more quickly.

With stiff competition in the marketplace for syndication deals, we are pleased that LYCOS recognized the merits of our search technology and advertising products. This new relationship will enable to broaden its search offering to new users while also increasing the reach of Ask Sponsored Listings inventory.”

While Brian Kalinowski, chief operating officer, LYCOS, Inc. commented “We selected over other providers because of its great search technology and tools like Zoom related search, which cannot be found on other engines. By partnering with, we aim to deliver a world-class search experience to our millions of LYCOS users.”

Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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