According to Reuters Ask.com has signed a search deal with Lycos , for powering their search ads and search engine. Under the agreement Lycos Network will get image search, Web search, ppc ads and zoom search from Ask.com.
For the deal Jim Lanzone, CEO of Ask.com said, “Ask.com has worked very hard to develop one of a kind search technology and search features that help users get the information they want more quickly.
With stiff competition in the marketplace for syndication deals, we are pleased that LYCOS recognized the merits of our search technology and advertising products. This new relationship will enable Ask.com to broaden its search offering to new users while also increasing the reach of Ask Sponsored Listings inventory.â€
While Brian Kalinowski, chief operating officer, LYCOS, Inc. commented “We selected Ask.com over other providers because of its great search technology and tools like Zoom related search, which cannot be found on other engines. By partnering with Ask.com, we aim to deliver a world-class search experience to our millions of LYCOS users.â€
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