Oct 13, 2011 114 reads by Navneet Kaushal

In an attempt to make things easier and quickly accessible for webmasters, Google has now allowed for Custom Search Engines to be accessed from the Webmaster Tools account only. This means that creating and managing of custom search engines can be done directly from the webmaster Tools account.

It is a known fact that custom search engines are the perfect solution for creating customized search experiences for you site. Apart from the chance to make money with these custom engines via AdSense for Search, you also ensure a better user experience with a search option on your site. The entire process of getting started is made easier now by Google with the direct access from Webmaster Tools.

The benefits of a custom search:

If you get a custom search for your website or blog, then you can benefit in these ways:

  • Better user experience with fast and relevant search results
  • You can search across links, bookmarks or blogrolls automatically with Custom Search
  • You can better customer retention and conversions on your site
  • Provide quick indexing of your website via On-Demand indexing

How to create a custom search?

Creating a custom search engine is pretty simple. Click on the “Custom Search” link in the Labs section of the Webmaster Tools, and a default search engine will be created for your site. Then you will get the code snippet to add your new CSE to your site. For further customization, you can move to the full CSE control panel.

To see more on the latest updates in Webmaster Tools, see here.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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