Here's a step by step approach to learn how to manage the value of your clicks and keywords , writes Stephanie Bilberry in a post called Pay the cost to be the boss in the official Yahoo! Search Marketing blog.
“To set an Ad Group bid for one or more ad groups:
- Click the Campaigns tab.
- Identify a campaign with optimization off and click its name.
- Click the checkboxes that correspond to the ad groups you would like to update.
- Click the “Bid†button.
- In the Set a Bid dialog box, specify an ad group bid for Sponsored Search, Content Match, or both.
- For Sponsored Search, specify an ad group bid. This will serve as the default bid for Sponsored Search keywords in your ad group.
- For Content Match, specify an ad group bid.
- Click the “Submit†button to apply the new bids to the selected ad groups.
Remember, campaign optimization must be turned off to set an ad group bid.
To set a bid for multiple keywords:
- Click the Campaigns tab and then the Summary subtab.
- Identify a campaign and click its name.
- Identify an ad group and click its name.
- Click the checkboxes that correspond to the keywords for which you want to set bids.
- Click the “Set Keyword Bids†button.
- Click “Save Changes†to apply the new bids to your keywords. You’ll be brought back to the ad group details page, where your new bids will appear in the table.
Enter a new bid or bids.
Bottomline : Always remember that higher quality ads may add extra value to your campaigns and can help control your costs.â€
The basis of this article probably was the Ginsu Knife ad's television commercial.The ad is based on an advertising trick called “psychological pricing†where “prices for items using this cost-marketing method typically end in the numbers, nine, eight, or five, with studies showing consumers believe a better deal is received when the ending digit is not zero.â€
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