MarketingExperiments Buys MarketingSherpa

Nov 4, 2006 | 1,363 views | by Navneet Kaushal
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MarketingSherpa has been bought by MarketingExperiments. This news was made public by an announcement by MarketingExperiments . However the two companies will work as close partners though functioning   separately. They will continue  to offer networking summits,  marketing professionals,  practical research and  professional training. In Note to  Readers  by Anne Holland of  MarketingSherpa  said,  “Nothing drastic will change. We're keeping our same name, our staff, our regular publications, and yes, our Warren, RI, headquarters. And our goal remains the same — to conduct new research into what really works in marketing via Case Studies, Benchmark Guides & Summits. Plus, now our research for you will be supplemented by the team at MEC Labs Group.”

Dr. Flint McGlaughlin, director of MarketingExperiments.Com said, “ Both firms have the same objective, to discover what really works in marketing, but they utilize complementary methodologies…. By working together, the two firms will be able to better serve their nearly three-hundred thousand subscribers and members.”

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail MarketingExperiments Buys MarketingSherpa
4.thumbnail MarketingExperiments Buys MarketingSherpa