MarketingSherpa has been bought by MarketingExperiments. This news was made public by an announcement by MarketingExperiments . However the two companies will work as close partners though functioning separately. They will continue to offer networking summits, marketing professionals, practical research and professional training. In Note to Readers by Anne Holland of MarketingSherpa said, “Nothing drastic will change. We're keeping our same name, our staff, our regular publications, and yes, our Warren, RI, headquarters. And our goal remains the same — to conduct new research into what really works in marketing via Case Studies, Benchmark Guides & Summits. Plus, now our research for you will be supplemented by the team at MEC Labs Group.”
Dr. Flint McGlaughlin, director of MarketingExperiments.Com said, “ Both firms have the same objective, to discover what really works in marketing, but they utilize complementary methodologies…. By working together, the two firms will be able to better serve their nearly three-hundred thousand subscribers and members.”
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